Representations in Music Videos


This music video by Nikki Minaj reinforces the stereotype of women being "sex objects". In this video, the girls are barely clothed and she is dancing about,  almost naked and sexually for male viewers to get sexual attraction from it. This agrees with the "Male Gaze" theory, due to how little clothes the girls are wearing, male viewers will clearly be sexually attracted and view these women as 'objects'. This can be linked to the Cultivation Theory by Gerbner, due to the fact that over time women have grown to become more independent and rather than dressing with long dresses etc, they now dress how they want, even if this means barely clothed. This type of music video is a performance one, the girls are dancing while singing and it agrees with the male gaze theory.






The type of video that "Love The Way You Lie"  is is a story music video, as the song is sang by Eminem and Rhianna as the video showed is a couple going through what looks like obstacles in their relationship. Throughout the video, the man possesses aggression as he shows violence to his partner when beating her. The man in the video has anger issues and the video can seem to confuse viewers as at some points he throws punches towards the woman, however in other instances he kisses her. The video shows patriarchy, as the male appears to be dominant as the woman fears him. She looks vulnerable and allows him to show his aggression. It reinforces the stereotype of males being dominant, he clearly shows he has the authority such as when stopping her from leaving and holding her up against the wall.









This music video  "Send My Love (To Your New Lover) by Adele" challenges the stereotypes of women being 'sex objects'. In many music videos by younger women, they are barely clothed and dance about sexually, however in this video Adele is wearing a dress covering her whole body up. Adele is not the 'typical female artist' due to her not showing off her body or sexually exploiting herself like many female artists such as Katy Perry and Nikki Minaj do. The Male Gaze theory does not apply here as Adele clearly wants people to watch and enjoy her music in her own way.  In this video, Adele stands out as she is different.








Comments

Post a Comment

Popular posts from this blog

Image
Use of sound in Jaws https://www.youtube.com/watch?v=rW23RsUTb2Y T he use of sound in this clip from Jaws creates meaning for the audience.  The diegetic sound is the conversation between Chief Martin Brody and the man on the beach. The screams from the children on the beach as they run into the sea are also diegetic sounds. The non-diegetic sounds are the sinister, deep music as the shark rises up to the children swimming in the sea.  The ambient sounds that we hear are the footsteps of the children running across the beach and the splashing of the water as they run into the sea. The synchronous sounds are the screaming of the children and the parents shouting their children as they discover there is a shark in the water. Also, the deep, menacing music as the shark rises in the water. The sound adds to the verisimilitude of the scene, as the screaming of the children create a sense of reality, and how accurate it would be if something like this was to ha...
Read more