Connor Ripley BTEC Digital Media

Commando The film "Commando" both challenges and reinforces stereotypes. The male character played by Arnold Schwarzenegger is presented as an incredibly strong and powerful character as he storms through his mission in hope of saving his daughter. This part reinforces the stereotype of males being strong, powerful and capable of fighting for themselves. On the other hand, the female character that is played by Rae Dawn Chong (Cindy) challenges the stereotype of females being weak and vulnerable. Throughout the film, she proves capable of fending for herself. For example when she picks up the rocket launcher from the gun store and successfully uses it to wipe out the police van chasing them. Also, she is training to be a pilot which can be seen as uncommon for women, who are normally seen as being air stewardess'. Towards the end of the film, she manages to escape with Arnold (John Matrix) and his daughter by not panicking during the situation and flying off in...

Representations in the film "He loves me, he loves me not" 1)  How is the main female character represented?  The female character is represented as being soft on the inside, she seems kind and polite as we see her point of view, a young girl looking for love. It seems that she is represented as being a young girl, who is being used by a doctor who is having an affair with her, cheating on his wife. This is when we feel sorry for her, as she seems to be innocent in all of this and that she is doing nothing wrong and is just being mis-treated by her lover. For example when she waits at the airport for him, we are made to think that he has stood her up, and the poor girl has been left on her own, waiting of for her dream trip. Also, it appears that she had nothing to do with the tragedy caused to the doctor's wife where it is thought that she had Miss-en scene is used to present the girl as young and pretty, making the audience question why she is so love struc...

My advert follows the codes and conventions of a print advert. This is because a target for the print advert is to draw the attention of the target audience. In this case, I have tried to intrigue an audience by using the idea of an angel. The angel is supposed to symbolise peace and how the product is good quality and will work for what it aims to do... dish washing. Also, the idea of heaven is a symbol for long-lasting as it is the idea of after life, how even after the majority of washing up liquids will have ran out this will keep going and keeping the customers pots nice and clean. I used the phrase " Made by the angels, used in the heavens" as it is quite catchy and can hopefully be memorable to the audience, I wanted to use a slightly longer tag-line as i wanted my product to be different to others such as "Every little helps", a popular tag-line well known from popular supermarket Asda. I used bright and appealing colours to appeal to the audience and draw...

The key messages in this advert are used to intrigue the target audience. The colours that are used are bright blue, this indicates masculinity and implies that the after shave will make you strong and powerful. The man on the cover looks strong and the suggested reason for this is the bold aftershave he wears. The colours the man is wearing are red and blue, the typical colours of a superhero. Indicating that the aftershave is almost out of this world. The mythologies surrounding the colour blue are that it is a male colour, and they are using this to exaggerate the effect of the Vercace aftershave. The name of the product is "Versace Eros" the word Eros comes from Greece and refers to the "God of Love", which does indicate that this aftershave will make you more attractive and appealing to women. This car advert for a Ford Fiesta exaggerates the power the little car holds. The key features on this advert are the fact that the car is attached to a boat,...

In this magazine, the "Male Gaze" theory takes place. The woman on the front of the cover is barely clothed and it reinforces the stereotype of women being seen as "sex objects". The woman is confident with her looks, she wears barely any clothes and shows her body off with confidence. She is shown with a great body, and this can belittle many women who see this magazine as they are not likely to have bodies like this. The target audience for this is clearly for males who are immediately drawn in from the cover. This magazine cover challenges the stereotype of women being sex objects. The woman on the cover Judy Dench is quite old, therefore men do not get sexual attraction from this cover. Also, she is wearing non-revealing clothing and is not showing off her body to males. The title is "Women's Weekly" which indicates that it is aimed at women, not men. This magazine cover with Brad Pitt on the front, is used as male ga...