The key messages in this advert are used to intrigue the target audience. The colours that are used are bright blue, this indicates masculinity and implies that the after shave will make you strong and powerful. The man on the cover looks strong and the suggested reason for this is the bold aftershave he wears. The colours the man is wearing are red and blue, the typical colours of a superhero. Indicating that the aftershave is almost out of this world. The mythologies surrounding the colour blue are that it is a male colour, and they are using this to exaggerate the effect of the Vercace aftershave. The name of the product is "Versace Eros" the word Eros comes from Greece and refers to the "God of Love", which does indicate that this aftershave will make you more attractive and appealing to women.






This car advert for a Ford Fiesta exaggerates the power the little car holds. The key features on this advert are the fact that the car is attached to a boat, driving through ice which is a very difficult terrain. This indicates that the car is capable of any circumstances, leaving very little worry for the car owner. Also, key features are metal, which are common features of cars. The mythologies surrounding these metal elements are that they are long-lasting and provide strength, which imply that the car is very strong and powerful. While many cars would be left to be stuck in snow and skid on ice, this car is clearly shown to be capable of withstanding any weather and provides the driver with safety.