The dominant response that viewers would have to this film poster are to avoid going into the woods/forests at night. The thought of running into Jason is enough to put off a timid audience from taking a stroll through a strange dark place. The response some viewers will have are that places can be more dangerous at night and to stay away from them. In another sense, a dominant response may also be to go and watch the film due to liking the genre, or going out and buying it.

The oppositional response that viewers may have are that Jason is not real, forests and places like this are not any more dangerous at night than they would be in the day and that they would not fear dark places as there is no reason to. The other oppositional response would be that the viewer does not generally like the genre of horror films, therefore would not go out and buy it.

The negotiated response that some viewers may have are that they would agree to some extent e.g they would understand that Jason is not real, however they would think that forests could still be dangerous at nights and avoid them. Also, they may not commonly like the horror film genre, however they like the look of this film and go out and buy it.

An active response would be to go out and buy it, whereas an inactive one would be to ignore it.



This headline is to intrigue the readers instantly, the message it is giving out is that a man has kept his daughter as a sex slave, which is devastating and horrific news. However, the bias behind it is in the title "The world's most evil Dad".

The dominant view that people will have are that he is an awful man, and incredibly evil. The view of people like this are that he should be imprisoned and people like this should not be on earth.

The oppositional response could only be that he isn't the most evil dad on earth, due to some other stories that they may have seen.

The negotiated response would be that he is a sex offender and a horrible man, however he is not the most evil dad in the world.

An active response would be to protest about it etc. However, an inactive response would be to ignore it.